Our Quality Commitment
Our Quality Commitment
At Amplified Media, we exist o elevate the brands and businesses of Asheville and Western North Carolina through inspirational videography, photography, and storytelling. We believe this region’s entrepreneurial culture, creative energy, and community spirit deserve to be seen, heard, and celebrated on the highest level.
Our mission is to sustain and amplify the growth of Western North Carolina’s innovators, makers, and organizations by delivering cinematic visuals that inspire action and build connection. Every project is rooted in collaboration—taking the time to truly know our clients and their vision so the final product is not only strategic and impactful, but also an authentic representation of their brand.
We see filmmaking and photography as more than creative services—they are opportunities to foster relationships, build trust, and tell stories that resonate. Our creativity is fueled by connection, and our commitment is to craft videos and images that make our clients, and our community, shine.
M E E T O U R T E A M
DP / DIRECTOR OF PHOTOGRAPHY & AMPLIFIED MEDIA CEO
JARED KAY
Jared Kay is an Asheville-based Director of Photography (DP) and commercial filmmaker specializing in narrative storytelling, branded content, and corporate video production. As the founder of Amplified Media, he has built a reputation for blending technical precision with creative vision, delivering cinematic visuals for clients ranging from Fortune 500 companies to local nonprofits and tourism organizations across Western North Carolina and beyond.
With over two decades of experience, Jared’s portfolio spans commercial campaigns, documentary films, tourism videos, corporate communications, and social-first content designed to engage modern audiences. He is also an FAA-certified commercial drone pilot, offering advanced aerial cinematography and drone photography. From capturing sweeping mountain landscapes to orchestrating multi-camera location productions, Jared approaches each project with a focus on human-centered storytelling and measurable impact.
Deeply connected to Asheville’s creative culture and natural landscapes, Jared draws inspiration from the outdoors and from time spent with his wife and their son, River. His personal passions—cycling, trail running, and family adventures—inform the way he sees the world and shape the stories he brings to life through film and photography.
PRODUCTION MANAGER
Dani Pierce
Dani is a versatile producer and production manager at Amplified Media, known for wearing many hats both on set and behind the scenes. She brings a unique blend of organizational expertise, creative insight, and calm problem-solving to every project—ensuring productions run smoothly from first concept to final delivery.
Dani’s role spans on-set production, client interaction, logistics coordination, and day-of filming support, making her an essential bridge between creative vision and practical execution. Passionate about storytelling and visual innovation, she excels at navigating the ever-changing dynamics of a shoot while keeping clients and crew aligned. Her detail-oriented approach and collaborative spirit allow Amplified Media projects to thrive under her guidance.
When she’s not orchestrating productions, Dani can usually be found staying active, exploring the great outdoors, or enjoying time on the water—and of course, thinking about her next favorite snack. Her energy and creativity extend beyond work, shaping the vibrant perspective she brings to the Amplified Media team.
VIDEO EDITOR
EMILY FRECK
Emily discovered her passion for visual storytelling while studying Mass Communication – Photography at university. What began as a focus on still imagery quickly expanded into a love for creating across all areas of the communications field. Along the way, she uncovered an unexpected passion for video editing, where the challenge of shaping a narrative and bringing a story to life became one of her most rewarding creative outlets.
At Amplified Media, Emily applies her keen eye for detail and storytelling as an in-house video editor, ensuring each project flows seamlessly and resonates with audiences. She thrives on the unique journey every edit takes—balancing technical skill with creative intuition to transform raw footage into compelling, cinematic narratives.
In addition to editing, Emily continues to nurture her roots in photography, capturing moments that reflect her artistic vision. Outside of work, she embraces her most important role as mom to two spunky little boys, who inspire her creativity and energy every day.
Production Assistant / Runner
Danny Diaz
Danny brings a dynamic mix of creativity, technical skill, and client-focused energy to the Amplified Media team. Known for his can-do attitude and “yes-please” approach, Danny makes things happen on set and behind the scenes, ensuring each project runs seamlessly. His ability to anticipate a client’s needs—often before they even ask—is a rare and remarkable talent that consistently elevates the production experience.
In addition to his work with Amplified Media, Danny is the owner of Clear Vision Media, where he produces high-quality real estate photography and video content, helping agents, brokers, and property owners showcase spaces with clarity and impact. His versatility allows him to move fluidly between creative storytelling and technical execution, making him a trusted partner across a wide range of projects.
The Best marketing doesn’t feel like marketing
We create compelling video narratives featuring the brands and organizations of Western North Carolina.
Our company was founded in 2005 by Jared Kay, who has grown up in Asheville, and whose hard work and talent drives the company’s mission to empower our community to share their messages through authentic visual storytelling.
We are here to sustain this region’s entrepreneurial culture. We exist to elevate the brands that make Western North Carolina the heartfelt, innovative community that it is, using inspirational videography and photography.
Our team affirms that collaboration is a key component in all aspects of the company — which has grown from just Jared and his camera to a group of dedicated professionals.
