Our Quality Commitment
We exist to elevate the brands that make Western North Carolina the heartfelt, innovative community it is with inspirational videography and photography.
Our goal is to sustain the reigon’s entrepreneurial culture through collaborative development.
We believe in taking the time to know our clients and their visions, resulting in videos and photos that are not just strategic and impacrful, but also a true representation of the brands we serve.
Our creativity is fueled by the relationships we create with our clients.
M E E T O U R T E A M
DP / DIRECTOR OF PHOTOGRAPHY & AMPLIFIED MEDIA CEO
JARED KAY
As the only team member without a desk, Amplified’s founder can often be found on location or in the studio. When he isn’t behind a camera, Jared spends early mornings exploring the mountains at sunrise, and enjoying the countryside by bike, behind the lens, or on foot with his wife Sonia and his son River.
He has been capturing amazing adventure and outdoor photography in our region for many years, and partners on campaigns for Explore Asheville, Visit North Carolina, and National Geographic. Jared is rooted locally but is visible globally. He can often be found with a cup of coffee and a good book.
PRODUCTION MANAGER
Dani Pierce
Passionate about storytelling and visual innovation, Dani excels in overseeing all aspects of video production—from inception to final delivery. She ensures each production runs smoothly in front of the camera and behind the scenes. When not working on your project, you can find her being active in some fashion and/or thinking about her next snack.
VIDEO EDITOR
EMILY FRECK
While at university, Emily studied Mass Communication — Photography. This lead to her discovering a fire, not just for photography, but for creating - in all areas of the communications field.
One unexpected passion was for editing video projects. Emily finds the challenge of forming a narrative and making a story come alive to be a truly rewarding experience. She always enjoys the journey that each project takes her through.
While Emily uses her creativity as a video editor for Amplified Media, she also does photography as a side hustle to her full-time job as mom of two spunky little boys.
Production Assistant / Runner
Danny Diaz
Danny combines a can-do attitude mixed
with a yes-please approach and makes things happen!
His ability to anticipate a clients need before
they even ask is a truly remarkable talent.
The Best marketing doesn’t feel like marketing
We create compelling video narratives featuring the brands and organizations of Western North Carolina.
Our company was founded in 2005 by Jared Kay, who has grown up in Asheville, and whose hard work and talent drives the company’s mission to empower our community to share their messages through authentic visual storytelling.
We are here to sustain this region’s entrepreneurial culture. We exist to elevate the brands that make Western North Carolina the heartfelt, innovative community that it is, using inspirational videography and photography.
Our team affirms that collaboration is a key component in all aspects of the company — which has grown from just Jared and his camera to a group of dedicated professionals.
