A film about the opportunity, hardship and responsibility of creative work by Behance.
Creative work is a labor of love. All too often, we celebrate creation and overlook the difficult and emotional labor behind the scenes. Anyone who creates for a living knows all too well the doubts and barriers - both within us and around us - that challenge us every day. From the very beginning, our team at Behance has sought to discuss and support the "work" part of the creative world - the "99% perspiration" - that goes into making ideas happen.
We all share common struggles, yet collectively, we have more opportunity than ever before to make an impact in what matters most to each us. It is this hope and vision, grounded by the reality of the hardship of creative work, that motivates our team to build 99U and Behance.
An Ode to Creative Work by Behance from Behance on Vimeo.