Author Larry Klesss: Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, with 48 hours of video uploaded to YouTube every minute and 3 billion daily views are registered on YouTube worldwide. While viewership on TV is stagnant if not slowly decreasing year over year, online video is seeing a 50% yearly increase in viewership.
YouTube Marketing Advice For Retailers
Larry spoke with Andy Stack, Product Manager at YouTube following his keynote, "Video Convergence is Here: Get Ready!", at the 2011 Liveclicker Video Summit, who says, online video is a valuable tool to drive brands, and is transforming the way consumers engage and conduct commerce. The use of online video in e-commerce is an opportunity you can’t afford to miss or not fully understand.
His main advice to brands and retailers is to create content, not commercials. Stack says that it's important for retailers to develop a content strategy and not necessarily an advertising strategy, and sponsor content that matters to your community and spend money to promote content that's tested and works.
Andy Stack is a product manager at YouTube focused on the financial performance and video analytics of YouTube content creators. Prior to YouTube/Google, Andy was a serial entrepreneur mixing media with metrics. Andy co-founded Mozes, the leader in mobile engagement around music, sports, entertainment and causes; Stata Labs, a personal media search company acquired by Yahoo!; and DealMaven, a quantitative analysis software company acquired by FactSet. He received his MBA from the Wharton School and BSE from Princeton University.
About the Author - Larry Kless
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he's a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop. He writes often about streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was also named a 2009 Streaming Media All-Star by StreamingMedia.com an annual team of the most innovative, influential, and important players in the online video arena.
Source: YouTube Marketing Advice For Retailers: Create Content, Not Commercialshttp://www.reelseo.com/youtube-marketing-advice-for-retailers/#ixzz1ceje3VVX
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