What sells us on a product... compels us to buy ...to react... or to change?
Simple answer: Emotion.
Emotion is the number one determining factor when making a decision.
How do we best portray emotion? More so, how do we portray it in an online environment. Written content? Imagery? Visual stimulation?
All three are key to successful online marketing. Written content solidifies your message in addition to giving Google something to search for. Creative imagery connects the viewer with a scene, and causes their imagination to take over. Video gives an in depth view into the inner workings of an organization, and if done properly: builds trust, understanding, and a true connection with the viewer.
Emotional based marketing
Tell your story. Who are you? What do you do? What sets you apart?
The famous copywriter, Claude Hopkins, said: “A mediocre salesman effects part of your business. But, mediocre advertising effects all of your business.”