campaign

Mother nature never ceases to amaze us. This beautiful sunrise image was captured at sunrise up at Craggy Gardens on the Blue Ridge Parkway for a campaign we are currently producing.
Copyright 2014 Jared Kay

Asheville nature photographer


03Apr

Video: Blue Sky MD

Testimonial Video Television Commercial for Blue Sky MD, with offices in Asheville and Hendersonville North Carolina.

In close collaboration with the very talented Allison Development Group in Hendersonville NC, we were able produce a very natural and conversation based testimonial video for the fine folks over at Blue Sky MD.

Client: www.blueskymd.com
Agency: www.allisondevgroup.com
Production: www.amplified-media.com


05Jan

Engaging an Emotion

What sells us on a product… compels us to buy …to react… or to change?

Simple answer: Emotion.

Emotion is the number one determining factor when making a decision.

How do we best portray emotion? More so, how do we portray it in an online environment. Written content? Imagery? Visual stimulation?

All three are key to successful online marketing. Written content solidifies your message in addition to giving Google something to search for. Creative imagery connects the viewer with a scene, and causes their imagination to take over. Video gives an in depth view into the inner workings of an organization, and if done properly: builds trust, understanding, and a true connection with the viewer.

Emotional based marketing 

Tell your story. Who are you? What do you do? What sets you apart?

Emotional appeal

 

 

The famous copywriter, Claude Hopkins, said:  “A mediocre salesman effects part of your business.  But, mediocre advertising effects all of your business.”

 

 

 


13Sep

Park Ridge Health Commercial Photographer

Below is a photography composite Amplified Media created For Park Ridge Health in Hendersonville NC.
Photography: Jared Kay – Amplified Media
Graphics:  Jamie Turnipseed – Composite


17May

Asheville Sports Photographer


04Mar

Promotional Video – Southeastern Sports Medicine

Promotional video produced for Southeastern Sports Medicine highlighting their Athletic Trainers, and the impact they have on the local high school sports environment.

Southeastern Sports Medicine:
Setting the Standard for Orthopaedic and Sports Medicine Care – Comprehensive care for the athletes, students, and families of Asheville, and Western North Carolina.
www.sesportsmed.com/

Video Produced by:
Amplified Media
www.amplified-media.com
Studio: 1823 Asheville Hwy, Hendersonville 28791


14Feb

Video Production – Land Rover Experience Biltmore

Land Rover Experience of Biltmore Estate was in need of a customized, high-end promotional video to showcase their off-road driving experience in a showroom setting. The Land Rover trails are located on the property of the elegant Biltmore Estate in Asheville, North Carolina. The video was an informative overview, highlighting the Land Rover Experience.
The Experience allows clients to pay a fee and drive a Land Rover in an off-road environment that includes elevation changes, ascents and descents. In addition, the driver also takes the vehicle through a great deal of mud in order to learn different techniques while driving.
Amplified Media was able to go in and complete the Land Rover course, which gave us the ability to capture first-hand experience and footage to allow for a point-of-view that would be more marketable to their customers. We were also able to interview Greg Nikolas, head instructor of the Land Rover Experience, who took us through what to expect from this Experience and what the benefits of it would be. We believe that this video will be a considerable asset to their marketing lineup.

Navigate incredible off-road obstacles, regardless of your skill level, with the Land Rover Experience Driving School at Biltmore Estates. Your experienced instructor and the tremendously capable family of Land Rover® vehicles make this a day to remember. Subject to availability.

Call 800-411-3812 for details and reservations.
http://www.biltmore.com/visit/activities/land_rover.asp

Video Produced By:
Amplified Media