The client had a whimsical concept for a Christmas video - Cats visiting Asheville's tourism highlights which included Biltmore, Grove Park Inn, Downtown shops, the Grove Arcade, the drum circle, the arboretum and a local brewery.
Casting the cats was the initial challenge, as many cats are just not cooperative enough for direction. We co-ordinated with the staff and friends of the CVB to find a cat for every location.
Once the cats had been cast it was a case of taking the cats and their owners to each location and hoping that we would be able to coax the cat into some interesting behaviour with toys and catnip.
Amplified provided three of the cats and we are extremely proud of their ability to sniff gingerbread, walk along walls and play with christmas ornaments on cue.