Simple answer: Emotion.

Emotion is the number one determining factor when making a decision.

How do we best portray emotion? More so, how do we portray it in an online environment. Written content? Imagery? Visual stimulation?

All three are key to successful online marketing. Written content solidifies your message in addition to giving Google something to search for. Creative imagery connects the viewer with a scene, and causes their imagination to take over. Video gives an in depth view into the inner workings of an organization, and if done properly: builds trust, understanding, and a true connection with the viewer.

Emotional based marketing 

Tell your story. Who are you? What do you do? What sets you apart?

Emotional appeal

The famous copywriter, Claude Hopkins, said:  “A mediocre salesman effects part of your business.  But, mediocre advertising effects all of your business.”

About this presentation
Never content to accept conventional wisdom, creatives love to learn things the hard way. But is it absolutely necessary? We chatted with a handful of 99% Conference attendees about the things they wished someone had told them when they were just starting out. A shortlist of the takeaways: never sacrifice what you love, find great collaborators and share your ideas, learn how to say no and stay focused, and always, always stick to your guns.

Video Credit:
http://the99percent.com/videos/6684/If-I-Knew-Then-What-I-Know-Now-Advice-for-Young-Creatives Marissa Shrum and Mother New York.

YouTube Marketing Advice For Retailers

Larry spoke with Andy Stack, Product Manager at YouTube following his keynote, “Video Convergence is Here: Get Ready!“, at the 2011 Liveclicker Video Summit, who says, online video is a valuable tool to drive brands, and is transforming the way consumers engage and conduct commerce. The use of online video in e-commerce is an opportunity you can’t afford to miss or not fully understand.

His main advice to brands and retailers is to create content, not commercials. Stack says that it’s important for retailers to develop a content strategy and not necessarily an advertising strategy, and sponsor content that matters to your community and spend money to promote content that’s tested and works.

Andy Stack is a product manager at YouTube focused on the financial performance and video analytics of YouTube content creators. Prior to YouTube/Google, Andy was a serial entrepreneur mixing media with metrics. Andy co-founded Mozes, the leader in mobile engagement around music, sports, entertainment and causes; Stata Labs, a personal media search company acquired by Yahoo!; and DealMaven, a quantitative analysis software company acquired by FactSet. He received his MBA from the Wharton School and BSE from Princeton University.

About the Author – Larry Kless
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he’s a long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop. He writes often about streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was also named a 2009 Streaming Media All-Star by StreamingMedia.com an annual team of the most innovative, influential, and important players in the online video arena.

Source: YouTube Marketing Advice For Retailers: Create Content, Not Commercialshttp://www.reelseo.com/youtube-marketing-advice-for-retailers/#ixzz1ceje3VVX
©2008-2011 ReelSEO.com Online Video Guide

Do you love taking pictures?

That’s why most photographers fail in business

Like most photographers, I bet you got into photography because you loved taking pictures — Right? Most people don’t realize that making money with photography is an art form in itself. A lot of photographers end up working for someone else because they don’t know how to sell.

Read More here…
http://photographymarketingsecrets.com/newsletter/index.html

This video was shown at the Day of Caring Kickoff breakfast Blue Ridge Community College

Day of Caring is an opportunity for community members to come together to improve the lives of others in Henderson County. UWHC coordinates volunteers from local business, schools and government as they donate their time to work on half or full day projects for local nonprofit agencies and their clients.