Asheville Photographer - Commercial Photo shoot for Eagles Nest Summer Camp in Brevard NC. www.enf.org
Photos were used for Eagles Nest’s new 2012 Viewbooks designed by Atlas Branding and Design in Asheville NC. www.atlasbranding.com
28Feb
Category Archives: Blog
15Feb
Asheville Commercial Photographer – Studio 25 Model Shoot
Asheville Commercial Photographer Photo shoot for Studio 25 Hair Design in Arden North Carolina.
13Feb
Interior Photography – First Restoration Services Training Facility
Asheville Commercial and Interior Photographer Amplified Media highlighted First Restoration Services New Conference and Training Facility in Arden NC. This State of the Art Facility was designed by Myles Alexander of Alexander Design Studio and crafted by Mike Baker of Baker Construction.
05Jan
Engaging an Emotion
What sells us on a product… compels us to buy …to react… or to change?
Simple answer: Emotion.
Emotion is the number one determining factor when making a decision.
How do we best portray emotion? More so, how do we portray it in an online environment. Written content? Imagery? Visual stimulation?
All three are key to successful online marketing. Written content solidifies your message in addition to giving Google something to search for. Creative imagery connects the viewer with a scene, and causes their imagination to take over. Video gives an in depth view into the inner workings of an organization, and if done properly: builds trust, understanding, and a true connection with the viewer.
Emotional based marketing
Tell your story. Who are you? What do you do? What sets you apart?
Emotional appeal
The famous copywriter, Claude Hopkins, said: “A mediocre salesman effects part of your business. But, mediocre advertising effects all of your business.”
15Nov
If I Knew Then What I Know Now: Advice for Young Creatives…
Watch the video:
http://the99percent.com/videos/6684
About this presentation
Never content to accept conventional wisdom, creatives love to learn things the hard way. But is it absolutely necessary? We chatted with a handful of 99% Conference attendees about the things they wished someone had told them when they were just starting out. A shortlist of the takeaways: never sacrifice what you love, find great collaborators and share your ideas, learn how to say no and stay focused, and always, always stick to your guns.
Video Credit:
http://the99percent.com/videos/6684/If-I-Knew-Then-What-I-Know-Now-Advice-for-Young-Creatives Marissa Shrum and Mother New York.
03Nov
Marketing Advice for Retailers:
Author Larry Klesss: Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it’s quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, with 48 hours of video uploaded to YouTube every minute and 3 billion daily views are registered on YouTube worldwide. While viewership on TV is stagnant if not slowly decreasing year over year, online video is seeing a 50% yearly increase in viewership.
YouTube Marketing Advice For Retailers
Larry spoke with Andy Stack, Product Manager at YouTube following his keynote, “Video Convergence is Here: Get Ready!“, at the 2011 Liveclicker Video Summit, who says, online video is a valuable tool to drive brands, and is transforming the way consumers engage and conduct commerce. The use of online video in e-commerce is an opportunity you can’t afford to miss or not fully understand.
His main advice to brands and retailers is to create content, not commercials. Stack says that it’s important for retailers to develop a content strategy and not necessarily an advertising strategy, and sponsor content that matters to your community and spend money to promote content that’s tested and works.
Andy Stack is a product manager at YouTube focused on the financial performance and video analytics of YouTube content creators. Prior to YouTube/Google, Andy was a serial entrepreneur mixing media with metrics. Andy co-founded Mozes, the leader in mobile engagement around music, sports, entertainment and causes; Stata Labs, a personal media search company acquired by Yahoo!; and DealMaven, a quantitative analysis software company acquired by FactSet. He received his MBA from the Wharton School and BSE from Princeton University.
About the Author – Larry Kless
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he’s a long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop. He writes often about streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was also named a 2009 Streaming Media All-Star by StreamingMedia.com an annual team of the most innovative, influential, and important players in the online video arena.
Source: YouTube Marketing Advice For Retailers: Create Content, Not Commercialshttp://www.reelseo.com/youtube-marketing-advice-for-retailers/#ixzz1ceje3VVX
©2008-2011 ReelSEO.com Online Video Guide
10Oct
Why do talented photographers struggle in business?
Being a talented photographer with a great portfolio is not enough. To become a successful and profitable photographer you need to be a good business person and know how to market yourself and your services.
Do you love taking pictures? That’s why most photographers fail in business Like most photographers, I bet you got into photography because you loved taking pictures — Right? Most people don’t realize that making money with photography is an art form in itself. A lot of photographers end up working for someone else because they don’t know how to sell. |
Read More here…
http://photographymarketingsecrets.com/newsletter/index.html
18Sep
Video: United Way – Campaign Goal Kickoff
Amplified Media was asked to produce a creative video campaign for United Way of Henderson County highlighting the East Henderson High School Marching Band.
This video was shown at the Day of Caring Kickoff breakfast Blue Ridge Community College
Day of Caring is an opportunity for community members to come together to improve the lives of others in Henderson County. UWHC coordinates volunteers from local business, schools and government as they donate their time to work on half or full day projects for local nonprofit agencies and their clients.
13Sep
Park Ridge Health Commercial Photographer
Below is a photography composite Amplified Media created For Park Ridge Health in Hendersonville NC.
Photography: Jared Kay – Amplified Media
Graphics: Jamie Turnipseed – Composite
26Aug
Project Imagin8tion Winner Walter Arnold
Click “Read More” to watch a Video Amplified Media was asked to produce for Hendersonville NC photographer Walter Arnold: Winner of Project Imagin8tion.
Walter’s image was chosen as inspiration for an upcoming film directed by the legendary filmmaker Ron Howard.
Video: http://www.youtube.com/watch?v=sZZP74IahJo
Video Content: Jared Kay – Amplified Media
Winner: Walter Arnold – www.thedigitalmirage.com
Project Imagin8tion: www.canon.thismoment.com/
Project sponsored by Canon, Presented by YouTube, and Filmed and Directed Ron Howard…
